Friday, May 16, 2008

Bumpin' Salad

A friend sent me this fantastic link to a Wishbone Bountiful Salad Dressing commercial.

Bump.

It features the music of none other than the underground hip hop sensation Spank Rock. Some might call this "selling out." Others might call this "genius media synergy." I fall into the latter camp.
Wishbone salad dressing has some tough competition. For starters, there's the Unilever-threat Kraft Brand salad dressing. I'm not a salad connoisseur, but I hear good things. Then there's the benevolent Newman's Own brand, and I'd be damned if I didn't say I find the label design quite endearing.
It's tough to compete when fun is in the recipe, and that neck ruff...wow.

If Wishbone wants to stay on top, they need to be cooler than Cool Hand Luke. And what better way than with Spank Rock?
  • Spank Rock's YoYoYoYoYo, which features the song "Bump," was nominated for the 2006 Shortlist Music Prize.
  • I heard "Bump" in an American Apparel store in New York City.
  • It's a fresh angle. Here are some select lyrics from "Bump":

"Hey yo it’s me and Spank Rock
We always poppin’ it hot
He gets the ladies in line
I got you ridin’ my jock
I keep it dirty, not like Fergie
Ain’t the Black Eyed Peas
This shit ain’t happy
I’m trashy, boastful bitch MC
My rhymes are painful and fresh
My pussy’s tastin’ the best
I’m face scratchin’ weed snatchin’
If you’re ready to step
Cos’ I’m a throw down kinda bitch
I don’t play around
See I cut the fuck up
And I knock the fuck down
Pussy pounders have got my back
They all over the place
You can’t get it so you sweat it
We keep that shit laced
Two one five triple eight
We never slip it on the beat
Can’t help it if we roll
We get the players in heat"

I don't think the typical salad dresser would hear these crisp lyrics from the likes of Don Henley. "Bump" offers these consumers the most fun salad on the block. It also introduces them into the world of hip hop. Soon we'll hear 2 Live Crew blasting out of minivan stereos. The hip hop recording industry will flourish, Spank Rock's concerts will be sold out in minutes, and I'll be next in line to buy a Wishbone edition BAPE hoodie. A commercial well done, gentlemen.